PROJECT OVERVIEW
Launching a new travel booking app in Thailand against dominant OTA platforms, while facing high travel app CPI, low brand awareness, and a long travel planning and decision cycle. Built a data-driven acquisition framework focused on travel intent signals including intent-based keyword clusters, behavior-driven retargeting, and market-level audience expansion. Optimized campaigns using real booking behavior signals by structuring UAC campaigns around high-value booking keywords and building dynamic retargeting sequences for users exploring destinations.